Publications

Media Handbook

Author: Raheel Raza

Table of Contents:

POSITIVE MEDIA RELATIONS
- The ball is in our court
- Rules for effective media relations
- Becoming a news resource
- Media events
- Media alert and news releases
- Opinion pieces
- Letters to the editor
- Media gatekeepers
- Community publications
- Interviews
- Talk shows
- Wire services
NEGATIVE MEDIA RELATIONS
- Handling negative news
- Being misquoted
- No comment
- Lodging complaints
- What to do when things go wrong
REFERENCES, RESOURCES & CONTACTS
- Contacts for media images
- Print media contacts in the GTA
- Radio and TV contacts in the GTA
- Media contacts in major Canadian cities
APPENDICES
- Guiding principles of CCMW
- Negative and stereotypical media images
- Letters to the editor
- Broadcast release
- Feature release
- News release
- Uses of a news release
- Letter to the chairman
- Published articles
- About the author
- Notes
- Evaluation form

CCMW does not have electronic copies of this publication. For hard copies, please email info@ccmw.com.

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